OLAPLEX Launches LASHBOND™ Building Serum

OLAPLEX has introduced its first-ever lash serum, the LASHBOND™ Building Serum. This serum is clear, lightweight, and designed to enhance the appearance of longer, thicker, stronger, and healthier lashes.

 It contains Next-Gen OLAPLEX Peptide Complex Technology, which is a blend of proprietary peptides, including an exclusive OLAPLEX peptide that supports the natural lash growth cycle and retention for denser, fuller, and longer-looking lashes. The serum also features the patented OLAPLEX Bond Building Technology that supports the skin barrier at the lash line, creating a better environment for lash growth.

The serum is enriched with Hyaluronic Acid and Biotin, which nourish the lashes, promote healthy-looking lashes, and reduce the appearance of dry and brittle lashes. In a clinical study, participants reported seeing healthier-looking lashes within two weeks and longer, fuller lashes within four weeks. At the end of a 12-week study, 94% of participants experienced more voluminous-looking lashes, and 97% reported an improvement in the appearance of denser, longer, and thicker lashes.


LashBond Before & After
OLAPLEX Lashbond before and after


The LASHBOND™ Building Serum targets five major lash concerns: lash length, volume and density, loss and shedding, dry and brittle lashes, and lack of natural lift and curl. It is free of sulfates, phthalates, parabens, and gluten. It is also silicone-free, vegan, prostaglandin-free, and ophthalmologist tested for safety.

To use the serum: apply twice daily on clean, dry skin along the upper lash line using the brush provided. It should be allowed to dry for at least 90 seconds and does not need to be washed off.

OLAPLEX LASHBOND™ Building Serum (4.5 mL / .15 fl oz.) retails for $68.00 and will launch on March 31, 2023 at www.olaplex.com, www.sephora.com and www.ulta.com.