Olaplex Launches Professional-Only Chelating Service

Olaplex just launched a new professional-only chelating service: Broad Spectrum Chelating Treatment. It's formulated to clean deep down to the hair cortex, removing cortex-level deposits of product buildup, oil, hard water minerals, chlorine, heavy metals, pollutants and more, without stripping hair of its moisture and essential proteins. It's clinically proven to remove 98% of buildup with one use*. 

The treatment is designed as a corrective step for clients with significant buildup and is ideal for use before chemical services to enhance the efficacy. Formulated with Vitamin C-rich Kakadu Plum extract that creates a clean slate for optimal results from other chemical services that can be compromised by buildup, like color, perms and keratin treatments, it also features patented bond-building technology that supports strong bonds during the chelation process, to safeguard the health of the hair.

“Stylists need a clean canvas to give their clients the best results. Olaplex's Broad Spectrum Chelating Treatment removes environmental, lifestyle and product buildup on the hair,” said JuE Wong, Olaplex CEO, in a press release. “The formula is also paired with our patented bond-building technology to repair and strengthen for the healthiest hair possible.”

The treatment doesn't require mixing, which saves prep time and ensures consistent, reliable results with every application. No heat is required, though heat will accelerate and intensity chelation, so should be used at the stylist’s discretion. Processing time averages between 15 to 30 minutes, significantly less time than other chelators.