OLAPLEX Launches Volumizing Blow Dry Mist in Salons Nationwide

OLAPLEX has just launched its new Volumizing Blow Dry Mist.

Here is how the brand is describing the new product: "With a blend of hero ingredients, this reparative blow-dry mist creates lasting body and bounce and protects hair for soft, shiny, and visibly healthy blowouts. Volumizing Blow Dry Mist is clinically proven to speed blow-dry time, provide humidity resistance, and protect from heat up to 450°F. In a consumer perception study, 96% saw lightweight style retention, 94% saw buildable volume, 93% felt lightweight body, and 89% agreed hair did not feel sticky.* "

“We are delighted to introduce our newest innovation at Olaplex,” said JuE Wong, Chief Executive Officer of OLAPLEX. “The Volumizing Blow Dry Mist is the perfect addition to advance your OLAPLEX healthy haircare routine. We have combined our exclusive OLAPLEX Bond Building Technology™ with other key ingredients, like jackfruit polysaccharides and pea peptides, to elevate your blowout by giving you OLAPLEX signature benefits and protecting your hair from damage as you style. Now you can see faster, healthier-looking blowouts with lasting body and bounce at home or in the salon.”

"I'm a big fan of OLAPLEX Volumizing Blow Dry Mist, as it not only protects the hair, but also creates shiny, healthy blowouts. It's also long lasting, holding the style throughout the day, and is humidity resistant which is of course extremely important." said celebrity hairstylist, Teddy Charles.

Every pump of Volumizing Blow Dry Mist delivers a stacked deck of powerful ingredients, to elevate any style by repairing, protecting, and providing an imperceptible support structure for strength and style retention, including:

●    Exclusive Patented OLAPLEX Bond Building Technology™ to relink damaged bonds for stronger, healthier-looking hair
●    Jackfruit Polysaccharides & advanced polymers to create soft, smooth blowouts with lasting body 
●    Bamboo Extract Lipopeptides to help protect from styling damage and promote style retention 

●    Pea Peptides to plump, hydrate, and protect hair strands 

To use: 

1. For heat protection, apply all over to clean, damp hair and blow-dry to about 75% dry.
2. For added lift, apply Volumizing Blow Dry Mist again, focusing on roots.
3. Section hair as you blow-dry. Direct hair away from the head for more body and bounce. 

Pro Tip: For added benefit or to refresh 2nd-day hair, apply to dry hair, focusing on roots. Use a round brush to lift roots as you blow-dry.

100% free of sulfates, phthalates, parabens, and gluten. Silicone free. Vegan.

OLAPLEX Volumizing Blow Dry Mist (155 mL / 5.2 fl oz.) retails for $30.00 USD and launched on July 1, 2023 at salons nationwide.

OLAPLEX reports that its products are non-toxic, cruelty-free, and vegan. OLAPLEX is free of over 50 questionable ingredients including sulfates (SLS & SLES), parabens, phthalates, phosphates, and other hard-to-pronounce ingredients. All OLAPLEX products have the Clean at Sephora seal. OLAPLEX says it is also proud of its continued commitment to reduce secondary packaging to control their carbon footprint.

* Based on an independent consumer perception study of 43 women with fine to medium hair who use blow dry products.