PHYTO to Launch New Pro Style Product Line in July

The new PHYTO Pro Style line, which includes eight new and reformulated products, will launch in July 2023. The range will include:

  • Phytolaque Soie ($26 - 3.38 fl oz / $38 - 10.14 fl oz): A favorite of celebrity stylists, this new and improved hairspray, naturally controls and tames hair, and provides medium hold and volume. Now reformulated with less alcohol, it is made with Silk proteins, which have filmogenic properties and boost shine. A red carpet favorite, this has been used on celebrities such as Emily Olsen (2023 Oscars) and Angela Bassett (2023 Critics Choice Awards) to finish off and hold their looks.
  • Volume Mousse ($28): Another red carpet favorite, used on Lucy Hale’s hair at the 2022 Met Gala, this new formula is a dense, lightweight, creamy mousse that gives hair volume and body. It has been reformulated with Quinoa extract, which is rich in proteins, and the hydrating properties of Provitamin B5.
  • Curl Cream ($28): This rich cream defines bouncy curls with light hold. It leaves curls springy and shiny and is made with Provitamin B5, which has hydrating properties.
  • Texturizing Paste ($28): Another red carpet favorite, used on Maggie Gyllenhaal for the 2022 Oscars, this new and improved texturizing paste with a matt finish sculpts and boosts the hair’s density for a natural result. Ideal for long lasting hold and texture, it ensures flexible, reworkable hold, and leaves no residue or weighing down effect. It is made with beeswax, which has texturizing and protective properties.
  • Shine Wax ($28): This wax features a melting texture to style and sculpt the hair, leaving an ultra-shiny finish. It allows one to create a curly effect on short to mid-length hair, or shine to a hair bun. It is made with Silk Protein extract, which has filmogenic properties and boosts shine.
  • Workable Gel ($28): Completely new to PHYTO’s Pro Style range, this flexible gel creates structured, supple hair styles. It provides a light hold and natural definition, and is fast-drying and residue-free. It is made with Acacia collagen, which has hydrating and filmogenic properties. 
  • Texturizing Powder ($28): Also a new product in PHYTO’s Pro Style line, this texturizing powder with a matte finish structures and holds hair styles in place. It provides medium hold and texture. Applied at the roots, it is ideal for backcombing and creating tousled or undone effects.