PRAVANA Launches ChromaSilk Blended Neutrals for Easy Blends

As clients are beginning to make their long-awaited appointments and the books begin to fill, PRAVANA wants to make sure colorists have the tools they need to find success in the salon. Why not take the guesswork out of formulating and help colorists create those coveted hair colors quickly and easily with confidence? Introducing PRAVANA’s all-new ChromaSilk Blended Neutrals, the first collection in the ChromaSilk portfolio to feature shades with a neutral brown base. The seven, easy-to-use colors in this new series are pre-blended for multi-dimensional results and range from levels 3 to 7 so there’s an option for all clients walking through the salon door.

“We developed Blended Neutrals for our community with speed, performance and convenience at the forefront,” says Lissette Cruz, PRAVANA’s Senior Product Development Manager. “As stylists on our product development team, we know the value of a color line you trust that provides amazing deposit, shine and gray coverage quickly and effectively. Blended Neutrals hits the mark by offering those pre-mixed neutral tones that target the most commonly sought after tonal values.”

ChromaSilk Blended Neutrals offers up to 100 percent gray coverage and supports ChromaSilk’s best-selling Naturals series by doubling the gray coverage impact when used together. Blended Neutrals can also help stylists save time and space in their salons by reducing the number of different color boxes needed to create a neutral formula.

7 MULTI-DIMENSIONAL SHADES

HOW TO USE: Combine 1 part ChromaSilk Permanent Creme Hair Color to 1 1/2 parts 10, 20, 30 or 40 Volume PRAVANA Creme Developer. Apply and process for 30 – 45 minutes then rinse. ChromaSilk Blended Neutrals shades can be used alone or intermixed with other ChromaSilk Permanent Creme Hair Colors.

PRAVANA ChromaSilk Blended Neutrals launches in June 2020 at a limited-time price of $4.99 to help support stylists.