Product of the Day: ECRU Air-Dry Foam

ECRU New York is expanding their collection of curl care products with the launch of Curl Perfect Air-Dry Foam. The heatless foam works to shape curls and create frizz-free texture to perfect wavy and curly styles.  

“Our line of Curl Perfect products was curated specifically to meet the needs of individuals with curly hair. Air-Dry foam is infused with natural ingredients to add moisture and enhance curl definition including: rosehip oil, kalahari melon seed oil, mango butter and coltsfoot extract," says Carmen DePasquale, CEO & Founder of ECRU New York.

 Curl Perfect Air-Dry Foam is available for purchase at


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