Product of the Day: Foil Me Wildflower Collection

(foil me wildflower)

Brighten up your haircolor game with Foil Me's latest launch, The Wildflower Collection. The pre-cut foils are encased in gold and wildflower packaging, and feature Foil Me's premium signature embossing with hand drawn North American wildflowers (Wild Geranium, Indian Paintbrush, Douglas Aster), with a pop of pink that's revealed upon opening. The artisanal foil was custom-designed for Cena Jordan and her Las Vegas salon, The Wildflower Collective.

"Cena requested that we create a custom foil that would not only complement a sanctuary for her art, but that would reflect the wildflower in us all," said Emily Ciardiello, co-owner and creative director of Foil Me. “I wanted to depict that we are all like the wildflower collection from time to time, where we thrive in a landscape untouched by conformity and constraints of society, where we can be free spirits.”

Emily worked closely with Foil Me's in-house graphic designer Chelsea Winter, who brought the sketches to life with color. 

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The The Wildflower Collection is available in three styles, Original (500 sheets 12.5cm x 27cm), Wide (500 sheets 15cm x 27cm) and Extra Wide (200 sheets 20cm x 40cm) .

Foil Me foils are available to salons directly and through distributors across Australia, UK, Canada, and NZ.

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