Purple is the New Black: Sam Villa Professional Ionic Dryer Launches in May

Everyone should have a LBD (little black dryer), and since purple is the new black; this May (limited time only) the Sam Villa Professional Ionic Dryer – Limited Edition Soft Metallic Purple will hit the market.  The power of purple, combined with an ergonomic design, takes blow drying to a whole other level.

Purple symbolizes magic, mystery, spirituality and creativity…and it just so happens to be Sam Villa’s, Founding Partner of Sam Villa and Redken Education Artistic Director, favorite color. “Purple is a magical color, it has impact, creates awareness and is sensual – it’s a color that has always stood out to me…it stirs my creativity and stimulates my senses,” says Villa.

This award-winning lightweight ionic blow dryer delivers powerful airflow, is whisper quiet and weighs less than 1 lb.! It may seem like a purple haze, but the ability to create brilliant shine, reduce static/frizz and generate smooth sleek finishes with the built-in ceramic/tourmaline ion generation, emanates from the passion of the stylist using the tool.  The magic is always there, it just takes a little purple to get it going.

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Features and Benefits

- ]Limited Edition Soft Metallic Purple finish

- 1750 watts - patented Turbo-Compressor Technology enables more airflow with less power drain. Airflow and speed measure equal to or better than most dryers requiring 1875+ watts

- Lightweight design of less than 1 lb. reduces fatigue

- Curved comfort grip handle places hand in an ergonomically correct position for all day use and reduced muscle strain

- Patented Evolution Turbo-Compressor Technology delivers intense power with quiet airflow resulting in quicker drying time

- Built-in ceramic/tourmaline ion generation creates incredible shine and reduces static and frizz, resulting in smooth, sleek finishes

- Controls offer 3 heat settings, 2 speed settings and a press and hold cool shot button

- Includes 2 rotating nozzles: a wide nozzle to expand airflow while drying long thick hair and a narrow nozzle when more air concentration is needed for polished finishes

- Comes with a deep-bowl diffuser that reduces frizz and maintains the natural curl pattern on wavy and curly hair

- Professional 9' memory resistant cord that doesn't tangle or twist

- Removable filter unlocks easily to facilitate effortless cleaning

  • Warranty: Guaranteed against defects in materials or workmanship for 1 year from date of purchase.

Availability: SalonCentric stores, sales consultants nationwide and http://www.samvilla.com/pro/products/blow-dryer/professional-ionic-blow-dryer-limited-edition-soft-metallic-purple.

Sam Villa is founding partner of the Sam Villa brand (Allvus, LLC), designed to bring “More Sam to More People.”  The educational world of this stylist can be experienced on www.samvilla.com.