Samson’s Haircare Launches Partnership with Foster the Family

Samson’s Haircare, an artisanal men’s hair and beard care range, founded in 2019 by barber Jake Hamlet and relationship manager, Adam Muncy, has announced the launch of  Foster the Curl Crème (6 oz./$26), described as "the brand’s low shine, light hold, protein-packed crème that defines and holds curls all day long, while nourishing the hair."

“As business owners, we felt horribly frustrated that our products could not serve families, as we tend to focus on men’s products. We’re both foster parents of children with textured hair and wanted to create something the entire family could use. So, we decided to pay it forward in the foster community with our Foster the Curl Crème,” said Muncy.

For these two entrepreneurs, it is not only about sharing their barbering passion and creating a range of men’s products, but it’s also about sharing their passion and love for the foster care community. Currently, there are more than 400,00 children in the foster care system in the US. Hamlet and Muncy knew they wanted to make a difference with this product, so a portion of proceeds from Foster the Curl will support the non-profit organization, Foster the Family whose mission is to provide necessary self-care goods for black and multicultural children currently in the foster care system. 

Foster the Family was founded by author and foster parent, Jamie Finn, and it is a support system to foster and adoptive families, providing encouragement, practical necessities, and caring support to children in foster care and their families.  Samson’s Haircare has partnered with Foster the Family to provide leave-in, bonnets, wave caps, wide-tooth combs, cocoa butter, moisturizers, and education in the first 24 hours of a new foster care placement until a haircare professional can come alongside to provide support and mentorship. 

Separately, the company has also launched a Matte Styling Cream (4 oz. / $19.00) for when, the company says, "you want an easy application, great look, and a matte finish."

The Matte Styling Cream is described as the brand’s hair gel but without the shine or the crunch

"This water-based, lightweight styling cream is perfect for men who prefer a matte finish over a shiny finish to their hairstyle. Although this styling cream is lightweight, it offers a firm hold for loose, textured looks or for tight, traditional styles. It just might be their most versatile product you’ve ever tried," they added.

With scent notes of bergamot, sandalwood, amber, and frankincense, hair will smell fresh and wonderfully earthy all day long. Ingredients in the Matte Styling Cream like kaolin clay help boost hair growth and prevent breakage, while other ingredients like beeswax helps seal in moisture to strands, eliminates frizz, and maintains a long-lasting hold.  

Rub a dime-sized amount into hands and apply to towel dried hair using fingertips. Style using a comb or hairbrush. Blow dry for additional volume.    

Samson’s Haircare products are available online at