UNITE Introduces New Boing Curl Care System

Bouncy, voluptuous curls thanks to UNITE's new BOING Curl Care System.

UNITE recently announced their new BOING Curl Care System, a 360-degree curl care line that delivers the ultimate in moisture and control. From enhancing wavy curls to controlling coily curls, BOING Curl Care Systems offers five coconut-enriched products that cleanse, condition and control curls.

“Not all curly hair is the same, each type of curl requires a different approach to curl care—but that doesn’t mean it has to be complicated and confusing,” says Andrew Dale, UNITE Founder and CEO. “As a result, we spent a lot of time in development to create a well-rounded, easy-to-use system that addresses every aspect of caring for curls—all centered around proper hydration."


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The new BOING Curl Care Systems includes:

  • BOING Curl Shampoo’s cream-to-foam formula that gently cleanses while restoring elasticity and shine, while the BOING Curl Conditioner repairs and locks in moisture. Curls are left healthy, hydrated and frizz-free. Perfect for all curl types.
  • BOING Curl Leave-In is a highly versatile product with moisture-retaining proteins and vitamins that instantly detangle while providing thermal and UV protection. It also can be used to refresh curls.
  • Depending on the curl type and the desired finished look, BOING Curl Care System has two curl creams that moisturize and eliminate frizz for any curl type. BOING Defining Curl Cream’s coconut-infused formula activates and controls curls, which is ideal for those looking to amplify and hold curls in place. BOING Moisture Curl Cream uses a coconut and argan oil blend to quench and control thirsty curls by delivering a lighter hold, with more moisture control. BOING Curl Creams can be used alone or mixed together for a custom hold and finish.  
  • BOING retails between $27.00 - $29.00 and is available at salons across the country and internationally or at www.unitehair.com

About: UNITE boasts a refined line of around 40 exceptionally formulated products for all hair types, with many signature skus coveted by stylists, influencers and celebrities. Products are sold in over 3500 salons around the world and are guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or unauthorized source. UNITE’s academy and the flagship UNITE salon, where all of the net proceeds go to charity, are located in San Diego, California.  For more information visit www.unitehair.com