IBS-NY Spotlight: The Black Power Behind the Powerhouse Pavilion

Some of the world-class education at the International Beauty Show-New York is happening in a don’t-miss venue on the exhibit floor: the Powerhouse Pavilion. The new experience area is focused on motivating, educating, and celebrating Black beauty entrepreneurs and artists.

There, beauty professionals can soak up education and industry insights from the hands that touched Beyoncé's hair — need we say more? (That's Susy Oludele, btw.)

Black Americans spend $6.6 billion annually on beauty products and services — more than 11 percent of the U.S. beauty market as a whole. Correspondingly, between 11-12% of American hair stylists are Black or POC. Despite its market share and consistent growth, the Black beauty market has been historically undervalued.

At IBS-NY, the Powerhouse Pavilion was created to address this void. “There was a notable gap that required attention,” says Alexi Khajavi, president of Questex Travel & Wellness, which presents the International Beauty Shows.

"Recognizing the development of this vital community of entrepreneurs became essential. Questex constructed this pavilion to enlighten our audience about representation, empowerment, and entrepreneurship.”

Powerhouse Pavilion at the International Beauty Show-New York

The 2024 iteration of the Powerhouse Pavilion is a glow-up even from last year’s version. It’s sponsored by world-renowned beauty companies founded by Black business leaders.

As such, its main sponsor, MYAVANA, and others (listed below) are committed to sharing their wisdom, insights, and experience, as they provide guidance to similar entrepreneurs wanting to launch or grow their beauty business. There’s also a heavy dose of gratitude toward Black trailblazers in beauty who paved the way for today’s success stories.

Barber educator and business coach Thomas “Mr. Stateboard” James, who will be both teaching and moderating panel discussions there, calls the Powerhouse Pavilion “a remarkable platform for people to speak their voices unmuted, in a space that gives real-world solutions to real-world problems.

“These voices typically would never be heard,” he says, “and I'm forever grateful that IBS has created the Powerhouse Pavilion.”

Now in its 107th year, the International Beauty Show is the longest-running beauty industry event in the U.S.

Monae Everett at the International Beauty Show-New York

Powerhouse Pavilion Details

Artist Education: Instructors include Faatemah Ampey, Keya Neal, Monaé Everett (pictured above), and many more.

Sponsors: MYAVANA, Twelve12 Beaute, Ashtae, Knowledge by Niki, Pardon My Fro, Camille Rose and Loclicious.

Panel Discussions: Hosted by elite industry educators, these discussions are set up to provide insight, knowledge and new ways of looking at the business of Black beauty. Highlights include:

Powerhouse Pavilion at the International Beauty Show-New York

IBS-NY Logistics

Where and When: Javits Center, March 3-5

Hours: Sunday, March 3, 10:30am-5pm; Monday, March 4, 10:30am-5pm; Tuesday, March 5, 10:30am-3pm

Registration: Here.

Two-For-One Show: IBS-NY is running concurrently with the International Esthetics, Cosmetics & Spa Conference (IECSC NY) at the Javits Center. Registration for IBS-NY grants full admission to IECSC-NY at no additional charge.

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