The 2025 North American Hairstyling Awards theme, Show Your True Colors, is more than just a campaign. "It's a declaration," says its producer, the Professional Beauty Association.
The beauty advocacy nonprofit says this theme matters more now than ever. "This year, it's about something bigger," says PBA Executive Director Leslie Perry.
"Our industry has always been a space where self-expression thrives," Perry says. "In a time when so many feel pressured to blend in, to quiet their voice or soften their style, beauty stands in sharp contrast."
The organization calls Show Your True Colors "a rallying cry. A call to take up space. To lead with authenticity. To stand out with pride."
The awards ceremony takes place June 1 at Premiere Orlando. It honors exceptional achievement by artists and educators in 15 categories: Avant Garde, Barber, Editorial, Educator, Haircolor, Haircutting, Hairstylist, Master Hairstylist, Student Hairstylist, Inspiring Salon, Makeup Artist, Styling & Finishing, Texture, and Team, plus the Industry Icon Award.
Along with its social media campaign and the tagline "This industry wasn’t built by those who played it safe," the PBA is asking attendees to show up wearing "the color that reflects who they are, and wearing it with purpose."
The list includes:
- Emerald Green for the growth that fuels your journey;
- Sapphire Blue for the stability that grounds your craft;
- Aquamarine for the balance between passion and peace;
- Amethyst Purple for boundless creativity;
- Quartz Pink for playfulness and joy;
- Ruby Red for fiery passion and drive; and
- Topaz Yellow for warmth and vibrant energy.
"Make your statement," the PBA says. "Use the hashtag #ShowYourTrueColors and tell the world what your color means to you."