Sorry, Normies: International Beauty Show-NY Is For Professionals Only

Myavana, HALOCOUTURE Extensions, Hattori Hanzo Shears, Olaplex, and CHI by Farouk are just a few of the highly anticipated exhibitors at the upcoming International Beauty Show-New York at the Javits Center from March 3-5.

The annual show — which, at 100+ years, is the longest-running event of its kind in the world — is open only to licensed beauty professionals and business owners. It draws thousands each year to refine and learn new skills, trends, and techniques, and to stock up on products and equipment at special show pricing.

IBS-New York exhibit floor at the Javits Center

This year, IBS-NY 24 — which boasts its most impressive lineup to date of educational classes and workshops — runs concurrently with the International Esthetics, Cosmetics, & Spa Conference (IECSC) and registration for either event grants admission to both. (Attendees are encouraged to register before Feb. 4 to save time by getting their event passes in advance.)

Both shows feature hundreds of brands showcasing their products and techniques to professionals in beauty and wellness, with many brands launching their new products and services there.

The events also feature the “Say Yes To You Hub,” a sanctuary for well-being in the midst of all the excitement. 

Olaplex is one of the exhibitors at the International Beauty Show - New York

Other brands exhibiting at IBS-NY include Andis, the new Aqua Hair Extensions, DNA Hairtools, the new Korea Pavilion, Nail Alliance, Pibbs, Pureo Natural Products, Sutra, Turbo Power, and many more. For the full list to date, click here.

Noted IECSC exhibitors include: Celluma, Circadia, Dermalogica, Eminence Organic Skin Care, HydraFacial, Face Reality Skincare, FarmHouse Fresh, Glymed Plus, LightStim, Silhouet-Tone USA, Procell Therapies, and Repechage. The full list is here.