JPMS Celebrates 20 Years of Haircolor with 20/20 Collection

(Benjo Arwas)

After two decades of success with professional haircolor, the John Paul Mitchell Systems artistic team set out to create a collection that tells a story of where the company has been and where it is going. With Paul Mitchell The Color XG, The Demi and POP XG haircolor, the team created vibrant reds and coppers, soft, muted pastels and creative color-blended looks. “Haircolor is in its glory right now,” says Colin Caruso, JPMS artistic director for professional haircolor. “In our 20/20 collection, we tried to look ahead and create color palettes that utilized natural shades alongside unnatural tones. The balance and blend give the guest the excitement of being unique without the stigma of being identified solely from one’s haircolor. We created four on-trend, salon-friendly looks—from balayage to block color—using real techniques that can generate more revenue for the stylist behind the chair. We offer the formulas, but it really sparks creativity for stylists to create.”

Like a solar flare, this look embodies intensity with flashes of bright copper and rich red, inspiring a passion for short shapes and brilliant color.

The look was achieved by sectioning hair with tape, then clipping and cutting on the tape. 

American Salon Lookbook

Want more? Subscribe to our Lookbook!

Get inspired by visual highlights of the latest and greatest trends in the beauty industry. Sign up today to get each month’s issue delivered straight to your inbox!

Jewel tones intensify this statement-making head of curls in amethyst.

Utilizing an array of soft violet hues, the artistic team designed the shades to harmonize with the model’s natural hair texture. 

Using a balayage technique to infuse depth and ribbons of light into the hair, Aurora introduces a muted take on pastel tones.

Inspired by the natural phenomenon of the Northern Lights, this look is a beautiful balance of restraint and impact.

Photographer: Benjo Arwas      

Makeup: Iris Moreau

Fashion Styling: Nikko Kefalas