Alicia Keys' Beauty Brand Launches New Peptide Serum

Keys Soulcare, a lifestyle beauty brand created by Alicia Keys with board-certified leading dermatologist Dr. Renée Snyder, has launched the Truly Becoming Multi-Benefit Peptide Serum, said to be a clinically proven serum that plumps, hydrates and visibly reduces fine lines and wrinkles with a poly-peptide complex and marine bamboo. Clinical results showed 97 percent of subjects experienced an instant improvement in the appearance of fine lines and wrinkles*, while 98 percent saw an increase in skin hydration immediately* and 100 percent experienced an improvement in the appearance of fine lines and wrinkles in just seven days*. 

Like all Keys Soulcare offerings, Truly Becoming Multi-Benefit Peptide Serum features an affirmation on its packaging, written by Alicia herself. For this offering it reads, “I rise above,” which Alicia has said, “is a little reminder that you can do anything...and you really can. Once you believe in your greatness, there’s nothing that can stop you!”


Truly Becoming Multi-Benefit Peptide Serum was mindfully formulated with key ingredients sourced to plump, hydrate and rejuvenate the skin. The formula includes:

  • Poly-Peptide Complex, a potent amino acid formulation that helps to visibly firm and improve skin tone.
  • Marine Bamboo, a highly effective seaweed extract that helps reduce the appearance of fine lines.
  • Multi-Weight Hyaluronic Acid, a powerful hydrator in high and low molecular weights that helps keep skin hydrated for a plump, smooth look.

Truly Becoming Multi-Benefit Peptide Serum is dermatologist-developed, clean, vegan, cruelty-free, non-comedogenic and fragrance-free.


“Truly Becoming Multi-Benefit Peptide Serum is such a powerful offering to include in your daily ritual,” says Alicia. “My own ritual for this serum begins by washing the day off with Golden Cleanser or Nourishing Cleansing Balm. Then, I love to spray the beautiful Reviving Aura Mist and follow it with this serum. Sometimes I’ll use the Obsidian Facial Roller to really help stimulate my skin. I then complete the ritual with Rich Skin Transformation Cream, and my skin really does feel nourished, refined, softer, and smoother. And so does my soul.”

Retailing for $38, Truly Becoming Multi-Benefit Peptide Serum is available at It will be available at Ulta Beauty stores and on December 26, 2022. Internationally, it will be available at Douglas on January 2, 2023 and at Sephora Canada beginning January 23, 2023.

*Based on clinical results