Aveda Trend Report: 8th Annual Supima Design Competition

Tie the Knot

Nature-inspired hair meets organic cotton at the 8th Annual Supima Design Competition

For the 8th Annual Supima Design Competition during Paris Fashion Week, the cotton brand showed winning looks from students of top design schools.

Inspired by the unique pairing of cotton-made evening wear, Aveda Guest Artist Jon Reyman created a youthful and wearable style. “This flower petal-shaped knot is fanned out for an edgy, but refined look,” Reyman says. “Showing in the heart of Paris, I wanted the hair to be high-fashion and fun.” 

Steps to the Look

Step 1: With hair hanging naturally, spray the entire head with Aveda Thickening Tonic to add fullness to the hair.

Step 2: Blow dry the hair back, focusing on the root.

Step 3: Pull hair into a high, tight ponytail and secure with an elastic.

Step 4: Taking the middle of the ponytail, slightly twist and pull hair over the base of the pony to create a knot, making sure to leave the ends out. Secure with hair pins.

Step 5: Finish with a light mist of Aveda Air ControlTM Hair Spray. 

About: Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically based products for beauty professionals and consumers. Aveda has pioneered new benchmarks of environmental responsibility in beauty. More than half of the fastest growing and best-run salons in the U.S. are Aveda distributors. Aveda products are available in Aveda Experience Centers and more than 8,000 professional hair salons and spas in more than 30 countries and at www.aveda.com