How-To: Athletic Beauty

This season, Redken Global Creative Director Guido capitalized on sleek, sophisticated hair at Hugo Boss’s SS 2017 Show.
“The hair at Hugo Boss is pulled back into a careful, sleek ponytail. We’ve amped the ponytail up and perfected it to sophisticate the look in a minimal way. With only three products, we’ve achieved a simple, yet elevated style, which makes the look a bit more special. You can also pull a few little pieces out to keep it a bit more natural.”  – Guido

  1. Prep damp hair with Pillow Proof Blow Dry Express Treatment Primer Cream and Satinwear 02 from root to tip for heat protection and added shine. 
  2.  Blow dry hair back and away from the face to smooth the crown and bring the facial features to the forefront, giving a minimalistic look. 
  3.  Pull hair into a very low ponytail at the nape of the neck, smoothing hair back to enhance natural silhouette.
  4. Add a bit of Wind Blown 05 to the ponytail’s length for added texture and finish.
  5.  Fluff wisps of hair around the front hairline with fingertips to keep the look natural and less severe.

About: Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit to book an appointment or buy authentic Redken products from your local salon. For more information, visit, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.
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