How-To: Rad Red

What do you do when you want to take a gorgeous redhead into an extraordinary one? Reach for your PRAVANA ChromaSilk ColorLush shades! The new ammonia and MEA-free Demi Glosses embed beautiful, pure color pigments while imparting glass-like shine and nourishing the hair with its proprietary Omega-9 Oil Delivery Complex. Like never before, stylists are able to unleash their inner artists and easily formulate mind-blowing color combinations. That’s just what PRAVANA Guest Artist and colorist at the Benjamin Arts District Jessica Gonzalez did to transform this everyday red color into a rich, luxurious mane.
Watch how Jessica creates this gorgeous red using ColorLush here:


To complete the look, celebrity stylist Marcia Hamilton created soft, gorgeous waves and high ponytail. Please let me know if you’d like step-by-step photos of the color and/or styling.
Rad Red Formula: 

  • Base: 6RC
  • Mid-Length to Ends: 7C + 1 Dose Copper Color Boost

Colorist: @jesstheebesttcolor, Stylist: @marciahamilton, Model: @jacobusmodels, Photographer: @mwest_photo, Videographer: @pleasantlycavingin, Makeup: @makeupbygriselda, Wardrobe: @caisadilla

About: VIVIDS Color Protect aftercare provides all the essential tools to preserve color vitality and vibrancy like no other product available. Specifically formulated to work with the very special cationic dye system employed in VIVIDS and PASTEL colors, VIVIDS Color Protect aftercare works to ensure long-lasting, bright color. For more information visit