Salma Hayek stole the spotlight at Cannes last month when she arrived sporting a metallic, rose gold wig. The soft pink shade put a modern twist on Hayek's romantic look, while the styling was reminiscent of Old Hollywood with soft, cascading curls.
Hayek isn't the only one rocking the new rosy hue, celebrities like Kylie Jenner, Bella Hadid and Kate Hudson have been spotted with their own personal takes on the luminous pink shade.
With summer fast approaching, and rose gold dominating all types of trends, clients are ready for a light, summery change. PRAVANA's product development manager, Lissette Cruz offers two recreations, so your client can choose between a soft, demi-permanent result or a long-lasting, vibrant shade with PRAVANA's new Precious Metals Collection.
Get the look:
Demi-formula
- Pre-lighten hair to a level 10 using PRAVANA Pure Light Power Lightener and your choice of developer.
- Mix .5 oz PRAVANA Express Tones Rose Gold, .5 oz PRAVANA Express Tones Clear and 1.5 oz PRAVANA Zero Lift Developer
- Apply the Express Tones formula for a demi-permanent result from roots to ends.
- Shampoo and condition using PRAVANA NEVO Moisture Rich Sulfate-Free Shampoo and Conditioner.
- Apply PRAVANA NEVO Model Behavior to damp hair to tame frizz, then style as desired.
VIVIDS formula
- Pre-lighten hair to a level 10 using PRAVANA Pure Light Power Lightener and your choice of developer.
- Mix equal parts PRAVANA VIVIDS Rose Gold and PRAVANA VIVIDS Clear
- Apply the VIVIDS formula for a long-lasting result from roots to ends.
- Shampoo and condition using PRAVANA VIVDS Color Protect Shampoo and Conditioner.
- Apply PRAVANA NEVO Full Volume on damp hair and style as desired.
About: Founded in 2004 by 30-year beauty industry veteran Steve Goddard, PRAVANA International is a global salon professional hair care brand "created by stylists, for stylists". The name PRAVANA is derived from an ancient Sanskrit phrase, which translates to The Source of All Things. The brand's core mission is to provide unparalleled, high performance beauty solutions to salon professionals and their clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best, and most natural ingredients available to the beauty industry.