NYFW How-To: Ireland Baldwin

Celebrity Stylist Scott Cunha styled Ireland Baldwin yesterday for the Sherri Hill runway show at NYFW.  Scott used Matrix’s new Style Link Blow Out Queen Cream line to dry her hair, as well as the rest of the Style Link line in order to achieve her look.


Inspiration: Ireland just cut her hair and I love it! We wanted to accentuate her new look and go with an effortless, undone rocker vibe.

  1. First, apply Matrix Style Link Blowout Big Queen to towel dried hair and blow it out from root to ends.
  2. Once dried, create a side part and use a 1 inch curling iron on 1 inch vertical sections curling away from the face. Spray Matrix Style Link Mineral Rough Me Up Salt Infused Spray onto hands and scrunch the ends to separate the waves.
  3. To get a more undone look, use Matrix Style Link Shape Switcher Molding Paste to create additional texture and separation.
  4. Lastly, spray Matrix Style Link Style Fixer Finishing Hairspray onto a toothbrush. Use to tame fly always and on the part to make it a little more defined.