Step-by-Step: Techno-Tail Pony

To celebrate designer Jeremy Scott’s 20th anniversary, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman took on a fresh approach to complement Jeremy Scott’s SS18 Collection during New York Fashion Week. Celebrating diversity and individuality, Souleiman created statement center parts, colored accents, angelic buns and techno-tail ponies that played on each model’s specific personality.

“I wanted to create something wearable and unique to each model’s individual character,” Souleiman says. “In the past we have created strong, conceptual looks that embrace the mood of the clothes and the statement Jeremy is making. This season, there is no real statement. The hair is relaxed and beautiful.”

Bold, embellished outfits on the catwalk allowed Souleiman to create gorgeous looks. “A look that was a personal favorite of mine was what I call the ‘techno-tail pony.’ This twist on the classic ponytail shapes the hair and elevates the tail above the neck line,” says Souleiman.


  • Blow dry wet hair to straighten and lengthen using ghd Air Hairdryer and Wella Professionals EIMI Perfect Me to hold hair in place.
  • Prep hair with Wella Profesisonals EIMI Extra Volume Mousse, pressing into the hair rather than brushing through, to add sharpness and definition, and then pull hair back and shape into ponytail.
  • Starting at the roots, use ghd Platinum styler to work downward, adding more tension as you pull hair down to craft a sleek, straight look. Let hair cool down and then brush out the pony.
  • To finish the look, spray Wella Professionals EIMI Stay Firm for a strong, controlled finish.

About: For over 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity. The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Stroher. More information is available at