Perfect Corp., an artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, released its latest global beauty trend report—The 2022 Top Hair Color Trends Around The World: A Global Analysis of Virtual Hair Color Try-On Data from YouCam Apps.
The report reveals the biggest consumer hair trends and haircolor preferences, using data from Perfect Corp.’s YouCam suite of apps, which features thousands of hair and makeup filters and products that consumers can try on virtually.
This data can empower hairdressers to better understand their clients and deliver the best results.
During the pandemic, consumer hair routines evolved significantly. With lockdowns and social distancing measures in place, consumers stayed at home and embraced low-maintenance hair routines, opting to grow out their natural roots and nourish their hair with self-care regimens. Consumers also turned to online channels and AR-powered virtual try-on tools for hair inspiration during the pandemic. Perfect Corp.’s newest Global Beauty Trend Report reveals that even as pandemic restrictions are eased, these hair trends have persisted. The report highlights top consumer behaviors and hair color trends including:
- A surge in the popularity of natural hair colors, as rich brunette tones experience a significant increase in virtual try-ons globally
- An increase in silver hair color try-ons as consumers continue to embrace low-maintenance routines and celebrate their gray roots in trendy new ways
- The continued popularity of vivid tones, as consumers seek to experiment and play with haircolor in fun ways
- A spike in virtual try-ons during the spring and fall months, as consumers seek out haircolor inspiration ahead of the winter and summer seasons
- A new focus on hair health, as consumers embrace natural haircolor shades and caring routines that will preserve the hair’s condition and minimize damage
- The growing role AR technology is playing in driving sustainability in the haircolor industry, as brands ditch hair bundle color swatches in favor of digital alternatives
To download the complete Q1 2022 Global Beauty Trend Report, click here.