You saw it firsthand—the pandemic altered clients' and consumers' relationship with beauty. As 2021 comes to an end, ShareThis collected U.S. online consumer engagement stats from April to October to see what they truly have been most interested in. Here, the findings!
1. LUXURY HAIRCARE IS IN DEMAND
Top searched and shared products (by percent share of engagement)
Shampoos & Conditioners: 83%
Dry Shampoos: 8%
Styling Creams & Gels: 4%
Hair Oils: 2%
Heat Protectants: 1%
Anti-frizz & Smoothing: 1%
Fastest-Growing Brands (by average month-over-month growth)
Oribe: +117%
Kerastase: +106%
Olaplex: +53%
R+Co: +51%
Madison Reed: +49%
Wella: +40%
Living Proof: +36%
Function of Beauty: +30%
IGK: +24%
Virtue Labs: +15%
HAIR TRENDS: COLOR, CUT, STYLING (average week-over-week engagement growth)
Face-framing highlights: +65%
Blunt bobs & lobs: +58%
Soft bangs: +37%
Auburn tones: +19%
Headbands: +10%
Rich brunettes: +6%
*online engagement is measured by searches, clicks and shares