American Salon Stories: Episode 12, Heather Chapman

With 600,000-plus followers on Instagram, @heatherchapmanhair has quickly become one of the industry’s most recognized names. The reaction to her beautiful braids and bridal work has supercharged Chapman’s online presence, as well as increased demand for her online tutorials and real-time workshops. In this episode, Heather shares the story behind her unique professional journey as well as some of the basic yet big ideas in creating a successful online presence in beauty.

About: Keep up with American Salon on Instagram by following @american_salon. Use #AmericanSalon and  #AmericanSalonSelfie on Instagram to show off your pics with us.  Follow us on Facebook at Tune into the American Salon Stories podcast and subscribe ( iTunes linkAndroid Link) to hear from a new inspiring industry guest each week. And be sure to sign up for Your Daily Beauty Fix e-newsletter at to get a daily dose of beauty news, inspiration and education. 

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