How to Create Insta-Worthy Beach Waves

(Sam Villa)

While beach waves look completely effortless, hairstylists know better than anyone that the look takes some serious work to achieve. In today's how-to video, Sam Villa, co-founder of Sam Villa and Global Artistic Ambassador for Redken, demonstrates a wrap-and-twist technique to create lived-in beach waves that aren't necessarily effortless, but definitely worth sharing on the Gram. 


  • Always apply a thermal heat protectant before curling hair to minimize damage from heat.
  • Work with the iron nonconventionally to create loose texture versus crisp curls.
  • Do not be precise with sections, work randomly. The smaller the section, the more intense the curl. Go for larger sections to create softer movement.

Wrap and Twist Technique

  • Pick up section and spray with Redken Iron Shape 11 and comb through.
  • Using a Sam Villa Artist Series 2-in-1 Marcel Iron & Wand, season hair with a pass of heat to break up the bonds.
  • Working with the barrel on the top and blade underneath, direct hair back and away, wrap a half coil, twist underneath until the ends and release so hair slips out and cools.  The wrap should start about 1.5 to 2 inches from the head and the ends should be left out.  Beach waves tend to sit midshaft.

Beachy Wave Comb Out

  • Take head forward and shake it out, then spray Redken wax blast 10 to add texture and a shattered effect on the ends…this makes hair look like it was cut with a razor.
  • Spray hands with Redken fashion work 12 and work through hair to finish waves with the perfect amount of hold with ultimate flexibility.