How to Create Insta-Worthy Beach Waves

While beach waves look completely effortless, hairstylists know better than anyone that the look takes some serious work to achieve. In today's how-to video, Sam Villa, co-founder of Sam Villa and Global Artistic Ambassador for Redken, demonstrates a wrap-and-twist technique to create lived-in beach waves that aren't necessarily effortless, but definitely worth sharing on the Gram. 

Tips

  • Always apply a thermal heat protectant before curling hair to minimize damage from heat.
  • Work with the iron nonconventionally to create loose texture versus crisp curls.
  • Do not be precise with sections, work randomly. The smaller the section, the more intense the curl. Go for larger sections to create softer movement.

Wrap and Twist Technique

American Salon Lookbook

Want more? Subscribe to our Lookbook!

Get inspired by visual highlights of the latest and greatest trends in the beauty industry. Sign up today to get each month’s issue delivered straight to your inbox!
  • Pick up section and spray with Redken Iron Shape 11 and comb through.
  • Using a Sam Villa Artist Series 2-in-1 Marcel Iron & Wand, season hair with a pass of heat to break up the bonds.
  • Working with the barrel on the top and blade underneath, direct hair back and away, wrap a half coil, twist underneath until the ends and release so hair slips out and cools.  The wrap should start about 1.5 to 2 inches from the head and the ends should be left out.  Beach waves tend to sit midshaft.

Beachy Wave Comb Out

  • Take head forward and shake it out, then spray Redken wax blast 10 to add texture and a shattered effect on the ends…this makes hair look like it was cut with a razor.
  • Spray hands with Redken fashion work 12 and work through hair to finish waves with the perfect amount of hold with ultimate flexibility.

Suggested Articles

The household name haircare brand is expanding into temporary color toning.

Add this style to your portfolio for the end-of-summer wedding season.

The singer pays tribute to the '90s with her stacked cut, Selena Gomez rocks jelly nails