Salon Success: Capitalizing on Word of Mouth

Antony Whitaker

Welcome to ‘The two Minute Salon Manager’ from Antony Whitaker. I have always said that 70% of new clients that come into a salon are from word of mouth! In other words, somebody they knew suggested it! So the question becomes, “How do you, or how could you, capitalise on word of mouth?”

About: Antony Whitaker is Mr. Motivation. He's the ultimate educator and motivator, with a worldwide reputation based on more than 30 years experience in the hairdressing industry. He is internationally acclaimed as a gifted, multi-award-winning stylist-turned-educator, motivator, business coach and best-selling author of the GROW book series. Twice named Australian hairdresser of the year. UK based Antony is now recognized and respected worldwide as the industry’s leading motivational speaker, having taken his message on management, money, marketing, team-building and retailing to more than 250,0000 hairdressers in more than 40 countries. His GROW series of inspirational books for hairdressers, salon owners and managers sets a new benchmark of business excellence for hairdressers. To find out more or to subscribe to his inspirational ‘Unplugged’ audio club featuring monthly interviews with industry icons, or to enquire about a limited amount of one to one telephone coaching for salon owners and managers visit here.