Amazon to Open Its First Hair Salon in London

photo via Amazon

For those looking for a post-pandemic glow-up, Amazon has the perfect solution—yes, you read that right. The e-commerce giant announced that it would be opening the first-of-its-kind Amazon Salon in London's trendy Spitalfields district. 

Set over two floors and more than 1,500 square feet, Amazon Salon will trial the latest industry technology, from augmented reality (AR) hair consultations to point-and-learn technology. According to an Amazon blog post, the retailer is partnering with Elena Lavagni, owner of Neville Hair & Beauty, and her team of stylists to provide haircare and styling services at the salon. 

“We have designed this salon for customers to come and experience some of the best technology, haircare products and stylists in the industry,” John Boumphrey, UK Country Manager, Amazon, said in the release. “We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies.”

At Amazon Salon, customers will be able to experiment with different virtual hair colors using augmented reality technology, enjoy entertainment on Fire tablets at each styling station and capture their new look in a dedicated creative area.

Showcasing a selection of bestselling professional hair care products, the salon will also test new point-and-learn technology, where customers can simply point at the product they are interested in on a display shelf and the relevant information, including brand videos and educational content, will appear on a display screen. To order the products, customers can scan the relevant QR code on the shelf to visit the product detail page on and purchase, with delivery direct to their home.

Amazon Salon will initially be open to Amazon employees only before it opens to bookings for the general public in the coming weeks.