According to the "Hair Shampoo Market by Product Type, Price-Point, Distribution Channel, End User, and Region 2023-2028" report the global hair shampoo market size reached US$34.8 Billion in 2022. Looking forward, the publisher expects the market to reach US$42.9 Billion by 2028, exhibiting a CAGR of 3.55 percent during 2022-2028. The rising demand for herbal hair shampoos, easy availability through e-commerce websites, and the growing demand for dry shampoo represent some of the key factors driving the market.
Hair Shampoo Market Trends:
At present, the increasing use of hair shampoos among individuals due to the rising environmental pollution and changing lifestyles represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for herbal hair shampoos that contain natural ingredients to strengthen hair follicles by giving essential oils and nourishment.
This, along with inflating income levels of individuals across the globe, is propelling the growth of the market. In addition, the rising awareness among the masses about the benefits of using hair shampoos is offering lucrative growth opportunities to industry investors.
Moreover, key manufacturers operating in the industry are introducing innovative products to address numerous hair-related problems, such as hair fall, dandruff, and thinning. They are also focusing on various marketing strategies to expand their customer base. Apart from this, the wide availability of hair shampoos through offline and online distribution channels, coupled with the expanding e-commerce industry, is strengthening the growth of the market.
Additionally, there is an increase in the demand for scalp care products among consumers to restore the health of the hair while enhancing its strength and elasticity. This, along with the growing demand for dry shampoo to give hair a fresher and cleaner appearance without the use of water, is positively influencing the market.
Key Market Segmentation:
The publisher provides an analysis of the key trends in each segment of the global hair shampoo market, along with forecasts at the global, regional, and country level from 2023-2028. Our report has categorized the market based on product type, price-point, distribution channel, and end user.
The report has provided a detailed breakup and analysis of the hair shampoo market based on the product type. This includes medicated and non-medicated. According to the report, non-medicated represented the largest segment.
A detailed breakup and analysis of the hair shampoo market based on price-point has also been provided in the report. This includes low, medium, and high. According to the report, medium accounted for the largest market share.
Distribution Channel:
A detailed breakup and analysis of the hair shampoo market based on the distribution channel has also been provided in the report. This includes hypermarkets and supermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, and online sales channel. According to the report, hypermarkets and supermarkets accounted for the largest market share.
End User Insights:
A detailed breakup and analysis of the hair shampoo market based on end-user has also been provided in the report. This includes men, women, and kids. According to the report, women accounted for the largest market share.
Companies mentioned in the report include:
- Amway Corp.
- Church & Dwight Co. Inc.
- Henkel AG & Co. KGaA
- Johnson & Johnson
- Kao Corporation
- L'Oreal S.A.
- Marico Limited
- Natura & Co.
- Oriflame Cosmetics AG
- The Estee Lauder Companies Inc.
- The Procter & Gamble Company
- Unilever plc
- Wella Operations US LLC
For more information about this report, visit https://www.researchandmarkets.com/r/q27y76