American Salon
IBS
American Spa
IECSC
SPATEC
SIBEC
Advertise
Education
View From My Chair
How-To
Ask the Experts
Hair
Color
Cut
Extensions
Styling
Texture
Barbering
Nails
Skin
Products
Hair
Men's
Skin
Nails
Beauty News
Business
Trends
International Beauty Show
2025 Lookbook
Resources
Games
American Salon Academy
Podcasts
Playbooks
Contest
Partner Insights
Reports
Email Courses
Webinars
Events
Sign Up
Sign Up
Education
View From My Chair
How-To
Ask the Experts
Hair
Color
Cut
Extensions
Styling
Texture
Barbering
Nails
Skin
Products
Hair
Men's
Skin
Nails
Beauty News
Business
Trends
International Beauty Show
2025 Lookbook
Resources
Games
American Salon Academy
Podcasts
Playbooks
Contest
Partner Insights
Reports
Email Courses
Webinars
Events
Sign Up
American Salon
IBS
American Spa
IECSC
SPATEC
SIBEC
Advertise
shampoo
Hair Products
e.l.f. Expands Into Hair Care With New Six-Product Line
The new e.l.f. Hair collection marks the brand’s latest category expansion, bringing its affordable beauty playbook to hair care.
American Salon Staff
Jun 16, 2026 10:30am
Dove’s New UV Line Aims to Repair Sun-Stressed Hair
May 27, 2026 1:17pm
Pureology, milk_shake Launch Advanced Frizz-Busting Lines
May 21, 2026 10:28am
Cult-Fave BioTech Blowout Expands to Wash Care
Feb 4, 2026 5:18pm
Neutrogena Continues to “Skinify” Hair Care With New Growth Collection
Nov 17, 2025 11:41am
SOS Summer: 10 Products that Conquer Seasonal Hair Woes
Aug 6, 2025 10:44am