As a thank-you to hospital workers who have braved and continue to face the frontlines of COVID-19, hairstylists Lucy Halperin, Jeremy Tardo and Amanda Shuttleworth have created Frontline Fortnight. From May 23 to June 5, the platform connects salons and hairstylists with hospital workers to gift them free hair services.
Celebrity hairstylists David Babai, Benjamin Mohapi (Benjamin Salon), Johnnie Sapong, Mara Roszak (Mare Salon), Jenny Cho, Mira Chai Hyde and Ted Gibson, as well as hairstylists from Mèche Salon, Sally Hershberger Salon, 901 Salon and Ramirez Tran Salon, among others, have signed onto this initiative. Frontline workers have just started signing up.
The goal is to bring on hairdressers in all 50 states.