ColorProof Donates Products to Frontline Workers

In the midst of a pandemic, the beauty industry has proven to be stronger and more united than ever before. Many brands have taken a stand to offer their assistance to those in need, and ColorProof is the latest to join the fight. 

As the pandemic spread across the nation, ColorProof Color Care Authority felt the need to directly support the local Southern California frontline heroes to ease their arduous days battling the virus. Influenced by their deep ties and commitment to supporting the Southern California community and philosophy of caring, ColorProof Color Care Authority pledged to donate hundreds of ColorProof product to their brave community healthcare workers.

“We are inspired every day by the men and women working on the front lines helping our local community heal. On behalf of ColorProof Color Care Authority, we wanted to say ‘Thank You’ to all of the medical staff in our local hospital with personal care products from our team,” says founder and CEO Jim Markham. 

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

In response to the COVID-19 crisis, ColorProof donated over 700 units of shampoo, conditioner, and styling products equating to over $65,000 worth of inventory to the following Southern California hospitals:

  • UCLA Hospital

  • Children’s Hospital Los Angeles

  • Cedars-Sinai Los Angeles Hospital

  • Sharp Memorial Hospital


Related Stories:

Salon Centric to Begin Offering Masks + Hand Sanitizer

JPMS to Product Hand Sanitizer Amid COVID-19 Pandemic

Suggested Articles

Celebrity makeup artist Jillian Dempsey just launched FYFE Beauty, an app that makes shopping for products and trying new looks easy to do from home.

Encourage clients to keep their hands sanitized, stylishly.

An answer to flat, lifeless hair has arrived: ghd Rise, a 3D volume smart hot brush.