In the midst of a pandemic, the beauty industry has proven to be stronger and more united than ever before. Many brands have taken a stand to offer their assistance to those in need, and ColorProof is the latest to join the fight.
As the pandemic spread across the nation, ColorProof Color Care Authority felt the need to directly support the local Southern California frontline heroes to ease their arduous days battling the virus. Influenced by their deep ties and commitment to supporting the Southern California community and philosophy of caring, ColorProof Color Care Authority pledged to donate hundreds of ColorProof product to their brave community healthcare workers.
“We are inspired every day by the men and women working on the front lines helping our local community heal. On behalf of ColorProof Color Care Authority, we wanted to say ‘Thank You’ to all of the medical staff in our local hospital with personal care products from our team,” says founder and CEO Jim Markham.
In response to the COVID-19 crisis, ColorProof donated over 700 units of shampoo, conditioner, and styling products equating to over $65,000 worth of inventory to the following Southern California hospitals:
Children’s Hospital Los Angeles
Cedars-Sinai Los Angeles Hospital
Sharp Memorial Hospital