Survey Says Consumers Will Return to Salons First

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Recently, consulting firm Buzz Beauté surveyed consumers to understand where they will go and how they will spend their money when businesses reopen. Good news for stylists: The salon ranked first among more than three-quarters of respondents. Check out the full survey results here:

Where will consumers visit within 30 days of business doors reopening?

Salon 83%

Restaurants or bars 60%

Gym Classes 44%

Entertainment 34%

Family Activities 22%

Vacation 16%

 

Which beauty services do consumers plan to get within those 30 days?

Hair services 81%

Pedicure 53%

Spa Treatments (skincare and massage combined) 44%

Will consumers visit the same salon or a different one?

Plan to visit the same salon, but expect safety protocols to be put into place 97%

Could be incentivized to receive services if there was a discount 72%