Survey Says Consumers Will Return to Salons First

Recently, consulting firm Buzz Beauté surveyed consumers to understand where they will go and how they will spend their money when businesses reopen. Good news for stylists: The salon ranked first among more than three-quarters of respondents. Check out the full survey results here:

Where will consumers visit within 30 days of business doors reopening?

Salon 83%


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Restaurants or bars 60%

Gym Classes 44%

Entertainment 34%

Family Activities 22%

Vacation 16%


Which beauty services do consumers plan to get within those 30 days?

Hair services 81%

Pedicure 53%

Spa Treatments (skincare and massage combined) 44%

Will consumers visit the same salon or a different one?

Plan to visit the same salon, but expect safety protocols to be put into place 97%

Could be incentivized to receive services if there was a discount 72%

Suggested Articles

Elaluz, which translates to "she is light" in Portuguese, launches today with two products.

Good planning and forecasting can help mitigate risk by assessing what the likely financial ‘pinch points’ might be over the coming weeks and months.

Nick Stenson digs deep into the protocols you should have in place at your salon, from PPE for staff to how to manage clients.