Two new frizz-fighting launches with different points of view have entered the chat: Pureology Smooth Gloss Frizz Control System and milk_shake No Frizz Allowed.
Both salon-grade collections are created to tackle humidity, smooth the cuticle, and deliver polished results, but diverge in formula story and routine design.
Pureology’s new line offers a glossy, high-shine smoothing system with color-care credibility, while milk_shake’s flexible anti-frizz lineup prioritizes movement, customization, and everyday wearability.
Smooth Gloss Frizz Control System by Pureology
True to the brand's color-care focus, Pureology Smooth Gloss is a high-shine smoothing system that provides precision performance for color-treated hair. The premium regimen is built around heat activation, humidity defense, and shine amplification.
It’s an upgrade to the brand’s former Smooth Perfection line, centering on a hero finish: a sleek, glossy, glass-hair payoff. The new formulations are inspired by the protein structure of silk and resistant to even steam-room level humidity.
The line reinforces the Pureology’s commitment to vegan formulas, sulfates-free cleansing, and color protection through its proprietary Antifade Complex.
The three-step system leans into silk-inspired technology, pairing its proprietary Silky Amino Acid Blend (glycine, alanine and serine) with biotin to smooth the cuticle and repel excess moisture.
It consists of:
- Smooth Gloss Shampoo — a rich-lather formula designed to gently cleanse while taming frizz and boosting shine for color-treated hair.
- Smooth Gloss Treatment Mask — a decadent, ultra-rich treatment that transforms frizzy, color-treated hair into silky, high-shine strands.
- Smooth Gloss Silkmorphose Spray — a lightweight, heat-activated leave-in spray that delivers lasting frizz control while shielding hair from humidity.
No Frizz Allowed by milk_shake
This collection promises versatility, touchability, and manageability without weight or stiffness, providing product customization for different hair densities.
Created for porous, frizz-prone hair in “real-world conditions,” the new line underscores preserving elasticity, maintaining natural movement, and delivering results that last beyond the salon chair.
With an emphasis on lightweight control and flexibility, the smoothing collection is formulated with nourishing milk proteins and Kakadu plum extract, a vitamin C-rich antioxidant meant to support shine and elasticity.
The line’s five-piece assortment includes:
- No Frizz Allowed perfecting shampoo — gently cleanses, leaving hair silky-soft and manageable.
- No Frizz Allowed perfecting conditioner — its light, creamy formula detangles hair without weighing it down, leaving it silky and manageable.
- No Frizz Allowed amazing anti-humidity spray — styling prep with heat-activated technology that cuts dry time, protects against heat, and locks out humidity.
- No Frizz Allowed glistening rich serum — Delivers weightless hydration, control, and high-impact gloss while smoothing frizz.
- No Frizz Allowed glistening light milk — ultra-light and ideal for finer hair, it helps support softness, shine, and humidity control.