20 Years of Color: Paul Mitchell Artists Imagine the Future

For the brand's 20th anniversary, and American Salon's July cover feature, the Paul Mitchell team set out to tell a story about two decades of haircolor.

Last summer, JPMS hosted The Gathering 2018 at Aria Resort & Casino in Las Vegas. The event, where salon professionals from around the globe come together for connectivity, creativity and renewed inspiration, provided opportunity for hands-on workshops, legendary keynote speakers, and unparalleled networking opportunities. JPMS also unveiled some behind-the-scenes footage for the 20/20 collection that graced American Salon's July cover.

For the brand's 20th anniversary, and American Salon's July cover feature, the Paul Mitchell team set out to tell a story about two decades of haircolor. "Haircolor is in its glory right now," says Colin Caruso, JPMS artistic director for haircolor. "In our 20/20 collection, we tried to look ahead and create color palettes that utilized natural shades alongiside unnatural tones. The balance and blend give the guest the excitement of being unique without the stigma of being identified solely from one's haircolor."

Using Paul Mitchell The Color XG, The Demi and POP XG haircolor, the team created vibrant reds and coppers, soft, muted pastels and creative color-blended looks. See the full collection and detailed explanations for each of the looks here. To view our digital edition, click here

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