How Haircolor Trends Have Shifted Since the Pandemic

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The pandemic has changed so many parts of life, including people's relationship with haircolor. R+Co Collective member and color expert Richy Kandasamy says he has been seeing more bold colors and pastel hues the past few months. 

“A lot of my clients have been experimenting a lot with color since the pandemic," he says. "I have been doing a lot of pastel colors and even bolder placement of color. Since clients are not going to the office, they have less fear. I’ve also seen a lot of new color-virgin clients. They have been exposed to so much color on social media, that now they feel like they need to join the color trends.” 

@richykanda

Of course, with these more high-maintenance hues, at-home care is of utmost importance.

“My new luxury color regime for my color clients consists of the R+Co BLEU Primary Color Shampoo and Conditioner twice a week, followed by the R+Co BLEU Primary Color Masque once a week," he says.