In the 1960s, curls were having a moment—from social activist Angela Davis’s dramatic fro, to Brigitte Bardot’s big, voluminous waves. Now, with the natural curl movement in full swing, American Salon turned to Ouidad—the curl care experts—to help us embrace, enhance and elevate each individual curl type. “We’re at a place in time where ‘beauty’ is all about being natural,” says Chadwick Pendley, Ouidad Curl Expert and Master Artistic Educator. “This means curls and texture are becoming more and more popular. Curls are bold, powerful, sexy and glamorous—and the world wants to see them.” Ouidad was the first beauty brand to specifically address the needs of each curl pattern. “That’s the key to creating the perfect curl, basing everything on curl type,” says Lauren Moser, Ouidad Ambassador. “Then, we understand that curl’s attributes and challenges.” On set, it truly was “curls gone wild” with kinks, spirals and waves all styled to perfection.
Photography Jessie English
“Classic S-pattern curls instantly amplify with the ‘rake and shake’ method,” says Pendley. The stylist used this technique to ribbon through VitalCurl Tress Effects Styling Gel. To boost the springy curl pattern, VitalCurl Define & Shine Styling Gel-Cream was applied at the ends of the curls. After diffuse drying, a fine-toothed comb was used to stretch out the curl at the roots. To complete the look, the hair was softly backcombed and misted with Curl Last Flexible-Hold Hairspray. The result: a modern-day Audrey Hepburn.
“Classic S-pattern curls instantly amplify with the ‘rake and shake’ method,” says Pendley. The stylist used this technique to ribbon through VitalCurl Tress Effects Styling Gel. To boost the springy curl pattern, VitalCurl Define & Shine Styling Gel-Cream was applied at the ends of the curls. After diffuse drying, a fine-toothed comb was used to stretch out the curl at the roots. To complete the look, the hair was softly backcombed and misted with Curl Last Flexible-Hold Hairspray. The result: a modern-day Audrey Hepburn.
This “tight curl” look conjures up images of Jane Fonda’s title character in the 1968 movie Barbarella—enormous volume and built-up height. To give the model’s curls bounce and body, the stylist sectioned the hair into three horseshoes. Within each section, VitalCurl Tress Effects Styling Gel and VitalCurl Define & Shine Gel-Cream was evenly distributed. After diffuse drying, an ear-to-ear section of hair was backcombed and brushed into a high ponytail. Using a wide-toothed comb, the curls were lightly combed out. To finish the look, Shine Glaze Serum was applied for glossiness, and Curl Last Flexible-Hold Hairspray was used for curl support.
This “tight curl” look conjures up images of Jane Fonda’s title character in the 1968 movie Barbarella—enormous volume and built-up height. To give the model’s curls bounce and body, the stylist sectioned the hair into three horseshoes. Within each section, VitalCurl Tress Effects Styling Gel and VitalCurl Define & Shine Gel-Cream was evenly distributed. After diffuse drying, an ear-to-ear section of hair was backcombed and brushed into a high ponytail. Using a wide-toothed comb, the curls were lightly combed out. To finish the look, Shine Glaze Serum was applied for glossiness, and Curl Last Flexible-Hold Hairspray was used for curl support.
The 1960s icon behind this “loose-curl” look? None other than Brigitte Bardot. The blonde bombshell had naturally wavy hair, seen in all its glory in ‘60s movies like Contempt and A Very Private Affair. To modernize the look—and give this lazier wave more shape—the stylist thoroughly applied PlayCurl Curl Amplifying Foam and PlayCurl Curl Amplifying Styling Spray. After diffuse drying, the model’s head was tilted upside down and lightly backcombed. Finishing off the style, a Double Detangler Comb was used through the ends—opening up the curl, giving it a voluminous, wavy effect.
The 1960s icon behind this “loose-curl” look? None other than Brigitte Bardot. The blonde bombshell had naturally wavy hair, seen in all its glory in ‘60s movies like Contempt and A Very Private Affair. To modernize the look—and give this lazier wave more shape—the stylist thoroughly applied PlayCurl Curl Amplifying Foam and PlayCurl Curl Amplifying Styling Spray. After diffuse drying, the model’s head was tilted upside down and lightly backcombed. Finishing off the style, a Double Detangler Comb was used through the ends—opening up the curl, giving it a voluminous, wavy effect.
To give the model’s Z-pattern curls definition and softness, the Ouidad team primed her hair, section-by-section, with the new Curl Immersion Soufflé Setting Crème. Then, when the curls were extremely damp, the new Curl Immersion Hi-Defining Custard was applied. Two-strand twists were created throughout, and the hair was diffuse dried. After the twists were released, the curls were massaged with a hint of Clear Control Pomade. Then a fine-toothed pick was used to tease and amplify the curls’ natural density.
To give the model’s Z-pattern curls definition and softness, the Ouidad team primed her hair, section-by-section, with the new Curl Immersion Soufflé Setting Crème. Then, when the curls were extremely damp, the new Curl Immersion Hi-Defining Custard was applied. Two-strand twists were created throughout, and the hair was diffuse dried. After the twists were released, the curls were massaged with a hint of Clear Control Pomade. Then a fine-toothed pick was used to tease and amplify the curls’ natural density.