Keyword: Ouidad

“Curl shrinkage”  is just a natural part of every curly client’s life. But that doesn’t stop them from asking their stylist to make their curls “look longer” —a request that...
Lupita Nyong’o, Solange Knowles, Janelle Monáe and Jill Scott—more and more women with z-pattern curls are going natural. The reason why? “It’s a beautiful hair texture,” says Bronwen Robinson, Executive...
No beauty creation has ever been more suited for curly hair than cleansing conditioners. Why is it such a perfect match? “The cleansing power of traditional lathering shampoos can be...
Curl Profile  Classic curls have a consistent, even curl. “The curl’s S-formation fits in a space from two and a half, to one and a half inches,” says Chadwick Pendley,...
Curl Profile  When you think of tight curls, think of a corkscrew. “They’re like those old-school telephone cords, looping around in a perfect coil,” says Lauren Moser, Ouidad Brand Ambassador....