Keyword: Ouidad

American Curl: Loosen Up

“Curl shrinkage”  is just a natural part of every curly client’s life. But that doesn’t stop them from asking their stylist to make their curls “look longer” —a request that...

Curl Tips & Tricks: Z-Pattern Curls

Lupita Nyong’o, Solange Knowles, Janelle Monáe and Jill Scott—more and more women with z-pattern curls are going natural. The reason why? “It’s a beautiful hair texture,” says Bronwen Robinson, Executive...

American Curl: Co-Wash

No beauty creation has ever been more suited for curly hair than cleansing conditioners. Why is it such a perfect match? “The cleansing power of traditional lathering shampoos can be...

Typecasting: Classic Curls

Curl Profile  Classic curls have a consistent, even curl. “The curl’s S-formation fits in a space from two and a half, to one and a half inches,” says Chadwick Pendley,...

Typecasting: Tight Curls

Curl Profile  When you think of tight curls, think of a corkscrew. “They’re like those old-school telephone cords, looping around in a perfect coil,” says Lauren Moser, Ouidad Brand Ambassador....