Manscaped Launches in Boots Stores in the United Kingdom and Ireland

Manscaped, the global men’s grooming company and lifestyle consumer brand, has announced its launch in Boots, the United Kingdom and Ireland’s leading health and beauty retailer. As Manscaped’s first brick-and-mortar retailer in the U.K. and its third in Ireland, Boots is stocking the brand's premium grooming tools and formulations in 270 locations across the country plus 26 stores throughout Ireland, as well as on and

“As global demand for male grooming products continues to soar, we have intentionally expanded our retail footprint in markets that align with our direct-to-consumer business,” said Catherine Cronin, vice president of retail at Manscaped. “When planning our retail entry into the United Kingdom, it was imperative to partner with a distinguished brand with whom we could demonstrate our unwavering commitment to customer satisfaction and dedication to uncompromised quality. We’re excited to get in the hands of so many more discerning gentlemen in these coveted markets.”

A selection of Manscaped’s core collection, featuring the company's internationally acclaimed tools and unique formulations, is now available in-store and online at Boots, including:

The Lawn Mower 4.0 (£95) (€104.99) — Expertly designed for below-the-waist grooming, this fourth-generation trimmer features SkinSafe technology** to help reduce the risk of nicks and cuts, a powerful 7,000 RPM motor, 4,000k LED spotlight, wireless charging, waterproof* design, and a travel lock.

Weed Whacker 2.0 (£45) (€49.99) — This revolutionary nose and ear hair trimmer features a state-of-the-art rotary steel blade with tall and wide slots for enhanced performance, SkinSafe technology**, waterproof* capabilities, and ergonomic design for a comfortable and confident trim every time.

Crop Preserver (£14) (€15.99) — A specially formulated anti-chafing ball deodorant and moisturizer with tapioca starch and soothing aloe vera that will keep you feeling fresh and dry all day long.

Crop Reviver (£11) (€12.99) — This toning spray keeps high-friction areas cool, calm, and protected with just a spritz.

Crop Cleanser (£14) (€15.99) — A gentle groin wash with a clean, prebiotic-infused formula loaded with vitamin E, aloe, and menthol allows nether regions to be soft and supple.

The Refined Package 3.0 (£85) (€99.99) — This four-piece set tailored for below-the-waist grooming and hygiene features The Lawn Mower 3.0 groin and body trimmer, paired with premium formulations designed specifically for your most sensitive areas. The full set includes:

  • The Lawn Mower 3.0 groin and body trimmer
  • Crop Preserver ball deodorant
  • Crop Reviver ball toning spray
  • Crop Cleanser groin wash

The Beard Hedger Essentials Kit – Ireland only (€139.99) — This routine includes everything needed for a clean, perfectly groomed, and conditioned beard. Each formulation is dermatologist tested and paraben, phthalate, and cruelty-free. The bundle includes:

  • The Beard Hedger electric beard hair trimmer — A premium beard-sculpting machine powerful enough to craft your style in a single swipe. Features include a powerful, cordless DC motor for ultra-precise results, an intuitive zoom wheel to select up to 20 different lengths for a custom trim, a 41 mm titanium-coated rust-resistant t-blade for a comfortable trim and extra durability, a li-on battery with up to 60-minute runtime, three-tiered LED battery level indicator, and a waterproof* design.
  • Beard Shampoo — A gentle wash that helps soften and hydrate coarse beard hair.
  • Beard Conditioner — Provides long-lasting moisturization by replacing natural oils lost from cleansing; weightless formula helps restore hair and skin.
  • Beard Comb — With dual fine and coarse teeth, this comb tames tangles and evenly distributes your choice of product.
  • Beard Scissors — Extra-sharp scissors to trim flyaways and perfect your beard shape.
  • Travel Pouch — A convenient storage bag to keep you organized.

* IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at
** SkinSafe Technology does not guarantee cut protection.