Perfect Corp., an artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has announced a partnership with the French green beauty brand, Manucurist to bring their Green Flash nail colors to life through AR virtual try-on. Fifty nail polish colors from the Green Flash range, an LED nail polish, can be tried on virtually on the Manucurist website. From Navy Blue to Poppy Red, consumers are free to discover the nail colors in real time on their own hands thanks to the magic of AI-powered virtual try-on for nails.
The vegan and cruelty free beauty brand uses no toxic ingredients, features eco-friendly packaging and focuses on keeping nails healthy, strong and shiny. The brand disrupted the market in 2019 when launching the first LED nail polish — Green Flash. The company values innovation and is well aware of the consumer trend and needs for online interactive & engaging experiences. Manicurist has teamed up with Perfect Corp. and utilized its latest AI Nails virtual try-on technology, along with Physically Based Rendering (PBR), to showcase digital nail polish products with remarkable accuracy. Combined with the proprietary AgileHand technology for ultra-precise hand mapping & tracking, PBR allows best-in-class virtual try on experiences with realistic textures, reflections, finishes & light simulations.
With the help of Perfect Corp.’s AI and AR algorithms, manicure lovers can now experience nail color virtual try-on in real-time to choose the most flattering color from a range of 50 vivid shades. Manucurist shoppers can instantly preview the color of their choice directly on their hand through the lens of their laptop or smartphone camera. The hyper-realistic AR rendering tracks users’ movements, allowing the color to stay perfectly in place while the user moves their hand within the frame.
“We are delighted to partner with Manucurist on the AR virtual try-on experience. This one-of-a-kind online experience allows manicure lovers to test a variety of colors on themselves and creates an impactful & immersive effect,” said Alice Chang, Perfect Corp. founder and CEO. “The use of this technology is a real asset when purchasing nail colors online. We hope that consumers will enjoy this new experience during their nail shopping journey”.
To virtually try on Manucurist’s Green Flash colors, visit https://us.manucurist.com/collections/green-flash-colors
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