SheaMoisture Launches $1M Relief Fund for Women of Color Entrepreneurs


The pandemic is affecting businesses of all shapes and sizes, but small businesses are taking a particularly hard hit. In response, beauty brands are stepping up to offer assistance to the industry that has long supported them. Haircare brand SheaMoisture just announced a $1 Million Fund to support entrepreneurs of color and small businesses.

The grant intends to show the power of small/black-owned businesses to help communities, while also hoping to minimize the financial disruptions that many are experiencing from the current global crisis.​ 

"We know that now, more than ever, corporate social impact can be instrumental in community success. With the announcement of the Fund, we welcome the opportunity to work with partners and influencers as we launch a series of planned initiatives that we have begun to roll out. We likewise extend our support to any initiatives that you or your networks are currently executing during this time," the brand shared in a statement on their website.


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

For more information on how to apply, visit