Intelligent Nutrients, a clean hair and skincare brand founded by Horst Rechelbacher (who also created Aveda and pioneered the clean beauty movement), underwent a reinvention. Changing its name to I-N, it's focused on plant science and chemistry, with an emphasis on plant-based ingredients, sustainability and aromatherapy, Horst's daughter Nicole Rechelbacher told Glossy.
The packaging is created with a range of post-consumer recycled materials or glass containers, and according to the product guide, it uses “biodegradable and biocompatible plant-based ingredients instead of synthetic-based ingredients whenever possible.”
The four fundamentals of I-N are:
- Harnessing the power of plants.
- Sourcing only the purest, highest-performing ingredients from all corners of the world using only advanced, highly sustainable and ethical methods.
- Minimal, environmentally conscious packaging made of recyclable or post-consumer recycled materials.
- Creating every one of our high-performing, luxurious products without doing undue harm to the environment.
The new lineup is available to be carried by salons and spas, and is also direct-to-consumer. It can be found here.