Olaplex Launches No. 5P Blonde Enhancer Toning Conditioner

Olaplex launched the Olaplex No. 5P Blonde Enhancer Toning Conditioner on September 11. The nourishing conditioner locks in brightness and neutralizes unwanted yellow tones root-to-tip as it softens, detangles, and strengthens hair.

Inspired by the globally bestselling Olaplex No. 5 Bond Maintenance Conditioner, the new Olaplex No. 5P Blonde Enhancer Toning Conditioner is formulated as a root-to-tip formula for weightless, nourishing hydration with perfect slip to detangle and soften. Micro-fine pigments reach gaps typically left by larger pigments in purple shampoos to lock in bright, even tone. Patented Olaplex Bond Building Technology helps maintain strong, healthy-looking blondes and grays, some of the most fragile hair types vulnerable to damage.

How to Use it:

No. 5P is part of a customizable brightening routine. Use after No. 4P Blonde Enhancer Toning Shampoo to lock in brightness or alone for more subtle toning and more frequent use. Apply a generous amount to clean, damp hair. Leave on for up to three minutes. Rinse thoroughly. Use weekly or as needed.

Clinical Study:

  • Clinically proven to smooth, strengthen, and reduce brassiness after one use
  • Color safe

Consumer Perception Study:

No. 5P:

  • 87% agree hair was less brassy
  • 87% agree evens tone
  • 81% saw restored brightness and shine*

No. 4P + No. 5P:

  • 91% agree hair was less brassy*

*Based on an independent consumer perception study of 60 women with bleached/color treated blonde hair