OUAI, a haircare and lifestyle brand founded by Jen Atkin, has announced the launch of Anti-Dandruff Shampoo, the brand’s first product offering containing an FDA-approved ingredient, 2% salicylic acid. The gentle formula works to reduce flaking, itching, and irritation associated with dandruff that leaves hair feeling clean and soft, while also smelling good.
With key ingredients such as salicylic acid and propanediol caprylate, Anti-Dandruff Shampoo is said to provide relief from dandruff symptoms and to minimize dandruff-causing bacteria by creating a diversion to break down the bacteria and soothe the scalp. Gentle surfactants and conditioning agents keep the hair clean, while the CAPE TOWN scent adds a refreshing and calming aroma. OUAI’s Anti-Dandruff Shampoo is free of SLS, SLES, parabens, phthalates, and animal testing, and is safe for color-treated hair, chemically treated hair, keratin treatments, and Brazilian blowouts.
“Our goal with Anti-Dandruff Shampoo is to break the stigma of dandruff,” says Atkin. “One in five people has dandruff, yet it’s still very taboo to talk about it. We are here to take the shame, embarrassment and discomfort out of having dandruff. From our formulation and clinicals, packaging, campaign, and especially fragrance, we are here to help you stop being flakey.”
Many dandruff-specific shampoos on the market carry an unpleasant medicinal scent with unfavorable packaging. However, OUAI’s Anti-Dandruff Shampoo is a treatment shampoo created in a different way to treat dandruff. Anti-Dandruff Shampoo’s CAPE TOWN scent is one of the brand’s newest fragrances with top notes of ginger, basil, and spearmint to create a spa-like experience while addressing the scalp’s most pressing needs. In a consumer study of 103 participants over 28 days, 92 percent of users reported that their dandruff had improved after using Anti-Dandruff Shampoo. As with all of OUAI’s products, consistency and proper application are key to seeing results.
OUAI recommends incorporating Anti-Dandruff Shampoo into your hair routine 2-3 times a week to introduce the OTC ingredient, salicylic acid, into the hair care routine. Start with your favorite OUAI Shampoo, follow with Anti-Dandruff Shampoo, and finish with your OUAI Conditioner. Make sure to massage the Anti-Dandruff Shampoo into your scalp and let sit on for 5 minutes before rinsing for the key ingredients to work all-the-OUAI.
OUAI’s Anti-Dandruff Shampoo has the same minimalist look as the rest of OUAI’s daily products and is made from PCR and 100 percent recyclable. OUAI Anti-Dandruff Shampoo provides a pleasant aesthetic ready to sit out in the open. Anti-Dandruff Shampoo is available at TheOUAI.com and select retailers for $36 (10 fl oz/300 ml).