Product of the Day: Aveda Shampure Nurturing Shampoo Bar

(Aveda)

Earth Month is upon us! Up first in our sustainable beauty picks is Aveda Limited-Edition Shampure Nurturing Shampoo Bar, making it one of the first professional brands to offer a high-performance option. As part of its partnership with charity: water, $5 from each sale will benefit the nonprofit's clean water projects. For the first time, 100 percent of all sales online and in U.S. Aveda stores on Earth Day (April 22) will be donated to charity: water.

The shampoo bar gently cleanses to provide weightless, long-lasting nourishment while infusing hair with one of Aveda’s most iconic aromas. It features zero plastic packaging, it's silicone-free, sulfate cleanser free, cruelty-free and vegan.

The limited-edition shampoo bar is available to carry in Aveda salons as an eco-friendly option for clients to continue their haircare regimen at home and make a positive impact on the world.