To combat those underlying yellow tones in blondes or grays due to pollution and environmental factors, Moroccanoil released its Blonde Perfecting Purple Shampoo. The sulfate-free, deep violet formula deposits violet pigments to counteract yellow and orange hues, enhance the depth and dimension of haircolor, and provide a natural-looking sheen that revives highlights.
The heroes at play include Moroccanoil ArganID Technology, which uses the antioxidant powers of argan oil, and deep violet pigments that impart color and visual effect to enhance depth, dimension and provide a natural-looking sheen.
Moroccanoil Celebrity Stylist Bryce Scarlett suggests using the shampoo in conjunction with a hydrating mask for ultimate hydration. And while he says some of his A-list clients have completely redone their plumbing to combat the infamous blonde-discoloring hard LA water, he hasn't heard of any success stories, and points to a toning shampoo to do the trick.
Check out the new product here.