All too often, one of the greatest opportunities to create a stronger business is missed within the first few minutes of an appointment—the consultation. Redken Global Artistic Ambassador Sam Villa is offering a free three-part video series featuring Andrew Carruthers, education director for Sam Villa, and master business coach, Steve Gomez, to explore the topic.
In part one, Gomez touched on a few ways to incorporate the five minutes needed for a quality consultation. In part two of the three-part series, Gomez discusses the importance of preparing for a guest so that the proper recommendations can be made once they're in the chair. In the final segment of the educational series, Gomez reveals the one question that will help you better understand your client, and in turn, break the ice.