Guy Tang's #mydentity Color Line Brings Trends to Life

From mermaid to mother of pearl and rose gold, client's are always right on top of the season's hottest hair trends. Just by scrolling through your Instagram feed, it's easy to see that these vibrant colors are quickly becoming the norm, and it's more than likely that a client is going to request a color that makes you think, How am I going to do that? 

Self-proclaimed hair activist, Guy Tang wanted to create a line of colors that would reignite the fun and excitement of the hair industry. Earlier this year, Tang released the #mydentity color line. The collection features an assortment of pre-blended, completely customized colors designed with ultimate creativity in mind. Unlike traditional color lines, #mydentity was developed with the needs and wants of both stylists and consumers, crowd-sourced from the unique shades sweeping social media on a daily basis. Recently, Tang added 51 new shades and the powder lightener #magnum8 to the #mydentity portfolio, making it easier than ever before to stay on top of the trends and accommodate the clientele looking for something unique.

Each of the shades in the #mydentity color line features Miru-Style H-XP, which protects hair from heat styling up to 450 degrees, an exclusive blend of keratin and argon seed oil, which improves the overall integrity of the hair and provides maximum color retention and vibrancy, and a soft lavender scent. With pre-blended shades ranging from natural ice tones to sultry midnight blues, clients can now have the fun, customized colors that have been missing from the hair industry. 


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Check out a few of our favorite shades in the slideshow above and head to @guytang_mydentity on Instagram for more.